History and Family

At the beginning of the 20th Century, Franz Ultsch brought the hotel Schwarzer Adler into the family. During this period, it was a traditional  guesthouse and under lease for some time before Helmut Ultsch took over the business in the mid 1950s. The trained host adapted and extended the building alongside his wife Margarethe. The house's excellent reputation for its cuisine - even beyond the borders - dates back to this time. Starting in 1978, their son Werner headed the kitchen for some 10 years. Thanks to the high quality of the establishment, the business received the honour of being admitted to the exclusive circle of the Romantic Hotels Austria.

In the late 1980s, Harald Ultsch, one of the 4th generations four children, took over the hotel. As a graduate business student with experience abroad, in particular in the USA, he expanded the business, mainly in the hotel area.
His wife Sonja has experience in the world of fashion and introduced new ideas. It proved to be quite a successful combination. Her good taste in interior design and decoration of restaurant rooms and guest rooms set new standards for the Innsbruck hotel businesses.

In 2006 Harald Ultsch opened Harry’s Home Graz, the first of his sister company, which introduced a new hotel concept to meet modern travel habits, even offering short-term rental studios.

With new locations in Linz (2009), Dornbirn (2010) and Vienna (2012), Harry’s Home has become a well-established brand in the Austrian hotel market. With a further Harry’s Home in Munich, the business also entered the German market in 2015. In 2018 a further hotel will open in Zürich, with more hotels in planning.

Also in Innsbruck the Schwarzer Adler has been joined by a sister hotel – aDLERS, which opened in 2013 – a new design hotel with 75 rooms, each of which offers a breath-taking view over the rooftops of Innsbruck and of numerous mountains, and with exclusive cuisine including bar, restaurant and a terrace on the 12th floor.

The continuation of the business within the Ultsch Family seems not to be at risk, as two of the three children have already shown their interest in the business. Whilst their youngest, Valentina, is going creative ways in education, Florian and Fabian Ultsch already work actively in the business.

Harald Ultsch


Sonja-Sophie Ultsch


Florian Ultsch

Head of Business Development

Fabian Ultsch

F&B Manager aDLERS Hotel

Adlers Hotel, Bruneckerstrasse 1, 6020 Innsbruck, Austria, T. +43 512 56 31 00, adlers@adlers.at
Hotel Schwarzer Adler, Kaiserjägerstrasse 2, 6020 Innsbruck, Austria, T. +43 512 58 71 09, info@deradler.com